Privacy Policy

1. Information We Collect

We collect the following personal information when you use our website or place an order:

• Full name — provided at checkout
• Email address — provided at checkout, via the contact form, or via the newsletter signup form
• Shipping address — provided at checkout
• Order details — products ordered, quantities, and order total
• Research Use Disclosure Agreement — your signed acknowledgement, captured at the time of purchase
• Contact form messages — name, email, and message content submitted via our contact form
• Newsletter email — email address provided via the newsletter signup form in the website footer, with timestamp of subscription and explicit consent recorded
• Website usage data — pages visited, time on site, device type, and approximate location via Google Analytics 4 (GA4). This data is anonymized and aggregated.

We do not collect or store payment information. Interac e-Transfer payments are processed directly through your bank — we never see or store your banking credentials. Credit and debit card payments are handled by a PCI-compliant payment processor using tokenization; raw card data is never transmitted to or stored by ACCUTIDE Research Supply.

2. How We Use Your Information

We use your personal information solely for the following purposes:

• Processing and fulfilling your order
• Sending order confirmations and payment instructions
• Maintaining records of Research Use Disclosure Agreements for legal compliance
• Responding to inquiries submitted via the contact form
• Analyzing anonymous website traffic to improve our site (via GA4)
• Complying with applicable legal obligations
• Sending marketing communications ONLY when you have explicitly consented by checking the newsletter opt-in box or the optional marketing opt-in box at checkout

Marketing emails are limited to: new product availability, Certificate of Analysis (COA) releases, batch testing updates, research content, policy changes, and shipping notifications. We do NOT send unsolicited marketing, and we do not sell, rent, or trade your information to any third party.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email we send, or by contacting us directly.

3. How We Store Your Information

Order and disclosure data is stored securely using the following tools, all of which are operated under Google's data protection standards:

• Google Sheets — order records including name, email, address, items, and order total
• Google Sheets (Newsletter) — newsletter subscriber email, subscription date, source page, unsubscribe timestamp, and marketing consent preferences
• Google Drive — signed Research Use Disclosure Agreement PDFs, one per order
• Google Analytics 4 — anonymized website traffic data

Access to this data is restricted to authorized personnel of ACCUTIDE Research Supply only. We do not share stored data with third parties except as required by law.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Specifically:

• Order records and disclosure agreements are retained for a minimum of 7 years for legal and compliance purposes
• Contact form messages are retained for up to 2 years
• Newsletter subscriber data is retained while the subscriber remains opted in, plus 90 days after they unsubscribe (for bounce/complaint handling). Unsubscribed email addresses may be retained in a suppression list for up to 2 years to honor CASL unsubscribe requirements.
• GA4 analytics data is retained per Google's standard retention settings (14 months by default)

5. Cookies & Analytics

Our website uses Google Analytics 4 (GA4) to collect anonymized data about how visitors interact with our site. GA4 may use cookies or similar technologies to track sessions and page views. This data does not personally identify you.

You can opt out of GA4 tracking by using the Google Analytics Opt-out Browser Add-on.

6. Your Rights Under PIPEDA

Under PIPEDA, you have the right to:

• Access — request a copy of the personal information we hold about you
• Correction — request that we correct inaccurate or incomplete information
• Withdrawal of consent — withdraw consent to the use of your information (subject to legal and contractual restrictions)
• Deletion — request deletion of your personal information where it is no longer required for legal or compliance purposes

To exercise any of these rights, contact us at accutideresearchsupply@gmail.com. We will respond within 30 days.

7. Marketing Communication Preferences

If you have subscribed to our newsletter or opted in to marketing emails at checkout, you have the right to:

• Withdraw your consent to marketing emails at any time by clicking the unsubscribe link in any email
• Update your email address or marketing preferences by contacting accutideresearchsupply@gmail.com
• Request to be permanently suppressed from future marketing outreach

Your unsubscribe request will be processed within 10 business days of submission, in compliance with Canada's Anti-Spam Legislation (CASL).

8. SMS Communications

If you contact ACCUTIDE Research Supply by text message, we may respond to your inquiry by SMS. SMS communications are initiated by the customer and are used for customer service, responding to inquiries, and other communications directly related to the customer's interaction with ACCUTIDE Research Supply. We do not send unsolicited marketing or promotional text messages.

Message frequency varies depending on the customer's interaction with us. Message and data rates may apply.

You may stop receiving SMS communications at any time by replying STOP to a message from us. For assistance, reply HELP.

We do not sell or share mobile phone numbers, SMS opt-in information, or SMS consent data with third parties or affiliates for marketing or promotional purposes. SMS consent information is not shared with third parties except where necessary to provide the messaging service or as required by law.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., research references, lab accreditation). We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before submitting any personal information.

10. Children's Privacy

Our website is not directed at individuals under the age of 21. We do not knowingly collect personal information from anyone under 21. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of this website after any changes constitutes your acceptance of the updated policy.

12. Contact & Privacy Officer

For any privacy-related questions, requests, or concerns, please contact us:

ACCUTIDE Research Supply
Privacy Officer
accutideresearchsupply@gmail.com
Contact form

If you are not satisfied with our response, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada.